Updated: 05/08/2019

Your privacy is important to us, and we would like to keep everything transparent. This privacy statement explains the personal data White Horse Machinery Limited (referred to as “WHM”   from herein) collects and processes, and how WHM, processes it and for what purposes. WHM offers a wide range of products and services, references to WHM’s, products and services in this statement include all services, digital products, websites, apps, software, servers and devices.

Please read the product-specific details in this privacy statement, which provide additional relevant information. This statement applies to the interactions WHM has with you and the products and services it provides to you, as a customer and a user.

Data We Collect 

WHM, collects data from you, through our interactions with you on WhiteHorseMachinery.co.uk and through our products and services. You provide some of this data directly, and we get some of it by collecting data about your interactions, use and experiences with WHM and our other products and services, such as our main website, e-mail and phone. The data collected by WHM depends on the context of your interactions with WHM, and the choices you make, including your privacy settings and the products, services and features that you use. We also obtain data about you from third parties.

You have choices when it comes to the technology you use and the data you share. When we ask you to provide personal data outside of our e-commerce and listing capabilities, you can decline, however, our website and services require some personal data to provide you with the best listing, communications, shopping and customer support experience. If you choose not to provide data necessary to provide you with such capabilities, you cannot use it. Likewise, where we need to collect personal data by law or to enter into or carry out a contract with you, and you do not provide the data necessary, we will not be able to enter into a contract; or if this relates to an existing product you’re using, we may have to suspend or cancel it. We will notify you if this is the case at the time. Where providing the data is optional, and you choose not to share personal data, features like personalisation that use such data will not work for you.

How We Use Your Data

WHM uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to:

  • Provide our products and services, which includes payment and order processing, securing, updating, troubleshooting, as well as providing customer support. It also includes sharing data, when it is required to provide the service or to carry out the transactions you request;
  • Improve and further develop our offerings to you as a user and a customer;
  • Personalise your experiences within the WhiteHorseMachinery.co.uk website and our other websites and make recommendations via the websites, e-mail and phone;
  • Advertise and market to you, which includes sending promotional communications, targeted advertising and presenting you with relevant offers that you may find an interest in.

We also use your data to operate our business, which includes analysing our performance, meeting legal obligations, developing and training our staff and doing research. In carrying out these purposes, we combine data we collect from different complex contexts or obtain it from third parties to give you a more seamless, consistent, personalised and enjoyable experience to make informed business decisions and for legitimate purposes.

Why We Share Your Data

Sometimes we may need to share some of the data we collect about you with your consent. We also may share, at our discretion, this data with our affiliates, subsidiaries and suppliers when required by law or to respond to legal procesesses; to protect and maintain the security of our products and services and to protect the rights and property of WHM, its affiliates, subsidiaries and suppliers, and most importantly its customers.

We never share personally identifying information with third parties such as name, e-mail or your phone number. Unless you make this publically available through your online profile on WHM or any of our services and applications. We sometimes may use your identifying data for marketing and research purposes internally through web, e-mail or phone (including but not limited to SMS) to notify you of new offers, products you may be interested in or to update you on your account.

How We Use Cookies 

Cookies are small text files placed on your device to store data that can be re-called by a web server in the domain that placed the cookie, e.g. WhiteHorseMachinery.co.uk. We use cookies and similar technologies for storing and honouring your preferences and settings, enabling you to sign-in more easily, process listings and payments, provide interest based advertising, combating fraud, analysing how our products and services perform and fulfilling other legitimate purposes.

We also may use “web beacons” to help deliver cookies and gather usage and performance data to better improve our offerings. WHM and our other websites may also include web beacons, cookies and/or other similar technologies from third-party service providers such as Google, Apple or Microsoft.

You have a variety of tools to control the data which is used by cookies, web beacons and other similar technologies. For example, you can use controls in your internet browser to limit how the websites you visit are able to use cookies. However, for best experience, we advise you do not block any cookies, web beacons and/or other similar technologies from us.